Amaron was launched on 9th January, 2000 with the introduction of the range of four-wheeler batteries. Since day one, Amaron enjoyed a high equity among consumers and the trade alike.
Primarily because it continued to deliver far beyond people’s expectations and stood true to the brand promise of really, really long lasting batteries. Over years of constant brand building efforts,
people have come to accept and assume an image that is – An aspirational, youthful, powerful, technologically advanced, and a highly innovative brand. These are attributes that makes the company extremely proud.
The consistently positive brand experience has helped people develop a mix of rational and emotional benefits of their own. The brand delivers a product that is the most powerful in it’s class and has the longest battery life.
In return, an Amaron owner feels part of a highly aspirational brand.